Tesla: Destinations
A short branded documentary for Tesla, following interior designer Kyle Broughton-Frew as he finds creative inspiration in a Lake District home powered by Tesla’s sustainable energy technology.
ABOUT
LOCATIONS: The Lake District, England
Tesla: Destinations is a short branded documentary commissioned by Tesla and produced by IMA Global, directed by UK filmmaker Simon Mulvaney.
Filmed on location in the Lake District, England, the film follows interior designer Kyle Broughton-Frew as he retreats to a countryside home powered entirely by Tesla’s pioneering green technology.
Through Kyle’s journey, the film explores the intersection of sustainable living, timeless design, and the creative process.
As Kyle slows down to connect with the natural surroundings, Tesla’s self-sustaining home systems work quietly in the background — a seamless blend of modern innovation and environmental responsibility.
Originally released as part of a wider Tesla social media campaign, the film promoted a competition offering viewers the chance to experience the Lake District home and Tesla’s groundbreaking energy solutions for themselves.
Blending cinematic storytelling with branded content, Tesla: Destinations positions sustainability not just as a technology, but as an inspiration for how we live, work, and create.
“I think you really have to slow yourself down. Take a breath. Make sure that what you are designing is going to stand the test of time so that ethically, there isn’t that throw in nature anymore.”
CREATORS & COLLABORATORS
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Simon Mulvaney
FILMMAKER
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Lauren Rawlins
CREATIVE DIRECTOR
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CLAIRE IBBOTSON
PRODUCER
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Dan McPake
CINEMATOGRAPHER
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Andrew Lawrence
DRONE OPERATOR
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Bloodmoon
COMPOSERS
PERSONAL REFLECTION
This was another collaboration with my long-time creative partners, Lauren Rawlins and producer Claire Ibbotson at IMA.
The project landed on my desk in February 2020, right as the coronavirus pandemic was taking hold. Our brief was simple but exciting: tell a story through the eyes of interior designer Kyle Broughton-Frew, while showcasing Tesla’s solar panels and Powerwall — the heart of a modern Lake District home designed to run on clean, renewable energy.
Our approach was to keep the crew small and tight-knit — just the essentials — and head to The Lake District for a focused three-day shoot: day one for the recce, day two for the main filming, and day three for pick-ups, de-rig, and the journey home. The aim was to work lean, stay nimble, and maximise our chances of capturing the home and its surroundings at their best.
What we didn’t plan for was Storm Ciara — one of the worst to hit Britain in decades. Our main shoot day brought high winds, driving snow, and a relentless grey that seemed determined to smother the entire Lake District in a thick blanket of shapeless gloom. Not exactly the dream backdrop for a film where sunlight is a key character!
Thankfully, Claire worked her magic to keep the schedule loose, allowing us to dart outside during fleeting breaks in the weather to capture the moments we needed. Those small windows of calm became our lifeline — letting us weave the sun back into the narrative, so the film could still celebrate the role light plays in powering Tesla’s renewable technology.
Cinematographer Dan McPake worked wonders under the conditions, using light and framing to make every interior feel warm and inviting, even as the world outside was chaotic and unwelcoming.
Amid the chaos, FPV drone operator Andrew Lawrence pulled off some incredible flying — battling the high winds, in a 20 minute weather window, to capture some adrenaline-fuelled shots of a Tesla Model Y carving through snowy country lanes. His work gave the film an energy and movement that balanced the stillness of the home’s interiors with the raw power of the landscape.
The film’s sonic world was just as carefully considered. Composer duo, Bloodmoon, crafted an original score that layered natural, organic textures with subtle electronic ambience — perfectly mirroring the blend of nature and technology at the heart of Tesla’s vision. The result was a soundtrack that pulled everything together, giving the film a quiet confidence and emotional resonance.
Looking back, Tesla: Destinations became a quiet reminder that creativity often lives in how we respond to limitations. The weather may not have been on our side, but the story still shone through — proving that with the right team, you can turn even the gloomiest day into something that inspires.